Design is a very important aspect for a successful website; it an effective tool in increasing brand awareness, establishing an effective online identity, and connecting with the target marketing thus increasing the return one specific.
However, to truly free up the efficiency of the website and increase the RETURN ON YOUR INVESTMENT effective Web Design needs to be coupled with search engine optimization ( SEO ). After all, a web site SEO Glasgow could have the most exciting products and offer the ultimate shopping experience but still remain defeated if there is no traffic.
By increasing its ranking in the search engines for specific keywords that website will be gaining increased experience of their target market which will likely result in increase in traffic and ultimately higher conversion rates.
During the Web Design process
Many Web Design ers forget about the great need of creating a site that is not only designed well but is also able to offer the best chance of being found in the search engines. With the internet advancing all the time, Web Design must satisfy the new demands. One of the biggest demands is having a site that performs well in terms of search engine results positioning to make sure that it is received by its audience.
To optimise a website and increasing its ranking in the results for selected keywords a Web Design står can do the following:
Headers of each page should be text; extremely common for many designers to use text during an image for their header which although giving a nice visual effect can be detrimental to the website ranking.
Search engines do not process the writing that is within the image and providing as much keyword rich and relevant text is important for any SEO campaign.
Search engines investigate title tags of web pages, to ensure that the search engines know what the web page is about these title tags includes keywords that describe what the page is about.
Many search engine optimization experts also aim to make a call to action within the title tags. Similarly, description meta tags should also include a detailed description of the content of a web page including the selected keywords.
Every image within a website should have detailed description within the Alt tags. This not only aids the SEO but provides added accessibility.
Illustrative and keyword rich text should also be incorporated into the website content. As the saying goes ‘content is king’; search engines like lots of keyword rich unique text making your website more informative, useful and relevant to the targeted keywords.
To know the result of your time and effort add some form of analytical tool to your website; it is as simple as pasting a code into your website and lets you see important statistics on how your website is performing.
The different search engine optimization tactics outlined through this article is barely the tip of the ice berg. Coupling these onsite efficiencies with offsite activities such as link building, social media activity and PAY-PER-CLICK advertising offers you a varied online marketing campaign that will give excellent results.